The award is by the Asia Pacific Brands Foundation (APBF), which is a non-profit organization dedicated to the promotion and improvement of branding standards in Malaysia and the Asia Pacific.
This prestigious award is to recognize excellence in branding among the best brands of international companies, public listed companies, educational institutions and other corporations in the world. The award is also known as the "Grammy Award for Branding".
Administered by a Board of Governors, the foundation was set up in August 2004 by a group of dedicated professionals who had a strong interest and desire in nation building.
Dato Seri Prof. Mashkuri Bin Yaacob, Vice Chancellor of UNITEN received the award on behalf of Universiti Tenaga Nasional which was also witnessed byYBhg. Datuk Wira Jalilah Baba, Advisor of the Asia Pacific Brands Foundation, who was the Guest of Honor.
The award was presented by Dr. KKJohan, President of The BrandLaureate in a ceremony held on 8th May 2012 at Grand Ballroom the Sunway Resort Hotel & Spa, Petaling Jaya.
Being conferred the BrandLaureate is the hallmark of UNITEN's brand presence worldwide.The award recognizes the popularity of UNITEN.
Source:
Asia Pacific Brands Foundation. (n.d.). Retrieved from The BrandLaureate Awards website: http://www.thebrandlaureate.com/2011/apbf01.html
The Official
Universiti Tenaga Nasional (UNITEN) Website - Accolades. (n.d.). Retrieved from The Official Universiti
Tenaga Nasional (UNITEN) Website:
http://www.uniten.edu.my/newhome/content_list.asp?catid=351
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